Now that you have your Google Business Profile up and running, what should you do with it?

First and foremost, start getting review. Reviews are super important when in comes to standing out from your competitors. 

How many times have you looked at Google reviews to compare 2 businesses? Chance are th

Tips on gathering customer reviews

  1. Simplify the Review Process: Ensure that leaving a review is as straightforward as possible. Share direct links to your review page across your communications - emails, website, social media, and even in-store signage. Making the process quick and effortless encourages more reviews​​.

  2. Provide Exceptional Customer Service: Outstanding service leads to positive reviews. Go beyond customer expectations with personalised service, active listening, and consistent experiences. Memorable positive interactions are more likely to result in glowing reviews​​.

  3. Transactional Emails: Send emails after a purchase or service, asking for a review. Timing is crucial; consider sending these emails shortly after the customer's experience when their satisfaction is highest​​.

  4. Leverage Your Website and Social Media: Create a dedicated page for Google reviews on your website, and use social media to remind and encourage customers to leave their feedback. Displaying existing reviews on your website can also serve as social proof and inspire more customers to leave their own​​​​.

  5. Respond to Existing Reviews: Engaging with reviews, whether positive or negative, demonstrates that you value customer feedback. This engagement can encourage others to share their experiences too​​​​.

  6. In-Person Requests: Don't underestimate the power of a direct ask, especially after a positive in-person interaction. Train your staff to seize the moment to request reviews during peak satisfaction points​​.

 

Maintaining Your Google Business Profile

  1. Frequent Updates: Regularly updating your Google Business Profile with fresh content, accurate business hours, and high-quality photos ensures that when customers come to leave a review, they see a vibrant, active profile. This reflects well on your business and can influence the quality of the reviews​​. Keeping it up to date and maintained is important, ensuring that future customers can easily find and reach you.

  2. Review Management: Utilize tools within Google Maps and Google Search to manage and respond to reviews efficiently. Keeping an eye on your reviews allows you to stay on top of customer feedback and address any issues promptly​​.

  3. Set Goals for Reviews: Establish clear objectives for the number of reviews you wish to receive each month and the type of customer feedback you're aiming for. This helps in strategizing your approach to customer reviews and adjusting tactics as needed for better results​​.

By implementing these strategies, you not only enhance your online reputation but also improve your visibility and credibility on Google, which can significantly impact your business's success. Remember, the key is consistency in providing excellent service and actively engaging with your customers both online and offline.