Search Engine Optimisation (SEO)

How to give your SEO agency access to your Google Business (GBP) Profile

How to give your SEO agency access to your Google Business (GBP) Profile


If you don't already have a Google Business Profile (GBP), formerly known as a Google My Business (GMB) page, then you're missing out on a potentialy huge benefit to your Search Engine Optimisation (SEO) strategy. A Google Business Profile allows you to display your business's physical address, phone number, website address, opening hours and collect and showcase reviews from your customers. Reviews are a cornerstone of your 'social proof' - cementing your reputation as a trusted and reliable provider of the products or services your business offers. As part of a comprehensive SEO strategy, your SEO agency will check that your...

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What are citations in SEO?

What are citations in SEO?


In the ever-evolving world of search engine optimization (SEO), staying ahead of the curve is paramount for success. One aspect of SEO that often goes overlooked is citations. While many understand the importance of keywords, backlinks, and on-page optimization, citations are a crucial element that can significantly impact your website's visibility in search engine results pages (SERPs). In this article, we will explore what citations are, why they matter for SEO, and how to effectively utilize them to boost your online presence. Understanding Citations Before delving into the specifics of how citations affect SEO, let's establish a clear definition. In...

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Adding a no-index to your WordPress Blog Archives is a good idea

Adding a no-index to your WordPress Blog Archives is a good idea


If you're a WordPress user, you might be wondering if it's a good idea to add no-index tags to your blog archives. In short: yes. Adding the tag will prevent search engines from indexing your archive pages, which is especially helpful if you've used Archive pages as landing pages for posts. In this article, we'll explain why adding no-index tags to your blog archives is such a good idea. Duplicate Content is a big no-no Duplicate content is when a page has the same content as another page. While it may seem like this doesn’t matter, duplicate content can actually cause...

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How do I get my website to rank high in Google search?

How do I get my website to rank high in Google search?


Your website has just been made live but you can't see it on the first page of Google for the terms you are searching for? Google needs some time to rank your website. When your website is launched your website is submitted to Google (this tells Google all the pages your website has) and then usually within 24-48 hours, Google will index your site (this means Google reads each page of your website and adds them into its search engine). Once Google has indexed your website, it determines where your website should rank for particular keywords in relation to other websites. The exact way...

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