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How to give your SEO agency access to your Google Business (GBP) Profile

If you don't already have a Google Business Profile (GBP), formerly known as a Google My Business (GMB) page, then you're missing out on a potentialy huge benefit to your Search Engine Optimisation (SEO) strategy. A Google Business Profile allows you to display your business's physical address, phone number, website address, opening hours and collect and showcase reviews from your customers. Reviews are a cornerstone of your 'social proof' - cementing your reputation as a trusted and reliable provider of the products or services your business offers. As part of a comprehensive SEO strategy, your SEO agency will check that your...

What are citations in SEO?

In the ever-evolving world of search engine optimization (SEO), staying ahead of the curve is paramount for success. One aspect of SEO that often goes overlooked is citations. While many understand the importance of keywords, backlinks, and on-page optimization, citations are a crucial element that can significantly impact your website's visibility in search engine results pages (SERPs). In this article, we will explore what citations are, why they matter for SEO, and how to effectively utilize them to boost your online presence. Understanding Citations Before delving into the specifics of how citations affect SEO, let's establish a clear definition. In...

Adding a no-index to your WordPress Blog Archives is a good idea

If you're a WordPress user, you might be wondering if it's a good idea to add no-index tags to your blog archives. In short: yes. Adding the tag will prevent search engines from indexing your archive pages, which is especially helpful if you've used Archive pages as landing pages for posts. In this article, we'll explain why adding no-index tags to your blog archives is such a good idea. Duplicate Content is a big no-no Duplicate content is when a page has the same content as another page. While it may seem like this doesn’t matter, duplicate content can actually cause...

Designing Dynamic, Fully-Responsive Websites

The Challenge Due to the rapid growth in popularity of social media, media streaming services (whether video or audio) and email services, smart phones have become almost indispensable in the modern world. At the time of writing, in October 2019, 48.91% of global website traffic is generated by mobile devices (excluding tablets); having hovered around the 50% mark since the beginning of 2017. Granted, most websites do not provide any of these services specifically. However, due to the widespread popularity of these virtual giants, certain expectations have been set regarding visual presentation and ease of usability. It is imperative that...

WCAG Compliance Best Practice

What is WCAG? WCAG - Web Content Accessibility Guidelines. Web Content Accessibility Guidelines (WCAG) were created with the goal of providing a single, shared standard for all website content accessibility that meets the needs of individuals, organisations and governments internationally. The key is to maintain the same experience for all website users, whether able, hearing-impaired, visually-impared or otherwise disabled. How do we comprehensively meet WCAG standards? All website content and code must be: Perceivable - Information and user interface components must be presentable to users in ways they can perceive. Operable - User interface components and navigation must be operable. Understandable - Information and the operation...